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About Us

For years, we aspired to name-brand luxury furniture beyond our reach. The alternatives were mass-produced, uninspired, or "value" - with pieces that literally wouldn't hold up. Faced with these options, we decided to craft our own approach. Built on a foundation of authentic relationships, nothing stands between our makers' craftsmanship and the affordability we can uniquely pass along to you.

Our Process

Strong partnerships and close attention to detail are integral to our process.
These tenets are reflected in our unique approach, which emphasizes:


We've selected factory partners who meet our high standards. We inspect every piece thoroughly and throughout the manufacturing process.

Singular Design

Our focus is on timeless, modern design that mixes well in most any aesthetic. We only offer designs that we are passionate about.


All of our furniture is made-to-order, and you can customize nearly all of our pieces without significantly altering the price.

Real Value

Our process bypasses unnecessary middlemen and markups. We pride ourselves on offering well-crafted, highly-custom pieces at an uncommon value.

Customer Focus

When you purchase from Interior Define, you're provided an individual point of contact for order tracking, questions, and help with delivery. We even offer 365-day returns.

A Sofa Tale

Two main inputs influence the retail price of a sofa.

How it Gets to You

Furniture often passes through several sets of hands before arriving in your living room. Retailers that do source directly from manufacturers mark up prices to support top-heavy retail operations.

Our direct factory relationships, e-commerce focus, and nimble production process uniquely enable us to deliver remarkable quality and affordability.

Quality of Materials

They say quality is in the details - and high-end retail furniture prices reflect these inputs.

Through our differentiated approach, we can offer high-quality materials without substantially inflating prices.


We offer unique customization options on nearly all of our designs -
which are even more unique at Interior Define prices.

We understand that everyone has a unique space and a unique design aesthetic. If you do not see the size or configuration you need, please let us know. Because every piece is made-to-order, we accommodate a wide variety of custom requests.

We strive to make the customization process as easy (and fun) as possible. All of our fabric options are priced exactly the same. We also offer alternate cushion-fill and custom leg options (including an assortment of wood, steel, and brass legs). Call us for more information.

Made to Order

We hand-craft each piece, after you order. The result is high-quality furniture made just for you.

Because we make everything to order, delivery takes longer than "off the shelf" options carried by mainstream retailers. If you need a sofa in a week or two, then by all means, do what you gotta do!

However, we believe good things are worth the (modest) wait - and we know good things come to those who define.

Our Guideshop Locations

We're strong believers in e-commerce. It's efficient, nimble, and convenient.
We get to pass that along to our customers in our made-to-order, attainable designs.

But we're still humans after all, and nothing can replace the feeling of security and genuine give and take of a face-to-face conversation.

Having physical locations (2 today) allow us to answer your questions in person and, even more importantly, allows us to collect your feedback -- which we actively incorporate into our designs and product options.

So if you're in Chicago or New York, come by for a visit. We'd be thrilled to show you an assortment of our pieces and walk you through our custom options.

We're located in Lincoln Park at 833 W. Armitage and in Soho at 68 Greene Street. We're here every day of the week since, to be candid, the guideshop doubles as our headquarters. Oh how we love efficiency.

Interior Define
833 W. Armitage Ave.
Chicago, IL 60614

Mon - Fri: 11:00 AM - 7:00 PM
Sat - Sun: 10:00 AM - 7:00 PM

Our Team