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What if buying a sofa was as comfortable as lounging on one?

Interior Define

Our journey began with this question. While shopping for his sofa, our founder couldn’t believe how challenging it was to find a quality piece that was within his budget and customized to fit his style. Interior Define became his personal mission.

We believe your sofa is the most important piece in your home.

It sits at the heart of your home and daily life. That’s why we built our business around creating a better way to shop for one.

Customization of sofa: step 1

Choose Your Style

From the laidback Jasper to the elegant Rose, our 19 collections have range.

Customization of sofa: step 2


Two-seater apartment sofa, roomy u-sectional, or something in between? Have your pick.

Our customization process ensures you’re in charge, but not on your own. We love to help you every step of the way.

Customization of sofa: step 3

Play with colors & fabrics

Our library of fabrics includes kid- and pet-friendly options and top grain leathers.

Customization of sofa: step 4

And keep on going

We have 30+ legs, ottomans, throw pillows, firm seats, softer seats...and then some.

Collaboration is our cornerstone.

We spent years developing a process to bring you high-quality, custom pieces at accessible prices. Our digital-first, inventory-free, and retail-light approach makes it possible.

Interior Define: collaboration
Interior Define: collaboration


We design everything from our headquarters in Chicago, and produce with our dedicated team of experts in China in one of the world’s foremost upholstery production hubs. The distance between teams is all but eliminated through our regular visits, long talks on quality, and time spent just getting to know each other.

Interior Define: Collaboration
Interior Define: collaboration
Interior Define: collaboration
Interior Define: collaboration

Our Craftsmanship

Your piece is made by hand using the best possible materials to our exacting standards.

  • Our team includes design, upholstery, and furniture-making experts with experience going back years, and even generations.
  • Whether it’s kiln-dried hardwoods, top grain leathers, or high-resilience foam, we build with the best materials.
  • No detail is taken for granted, from the pitch of the seat on our Gray chair to the radius curve on the back of our Rose sofa.
  • Every piece undergoes a thorough inspection before it’s shipped direct to its new home.
Interior Define: Collaboration
Interior Define: Collaboration
Interior Define: Collaboration
Interior Define: Collaboration
Interior Define: Collaboration

Our production process ensures your furniture is crafted in the best possible way. We love to help you every step of the way.

Your comfort comes first.

Every decision we make is intended to improve your experience. Across all touchpoints, we strive to make buying a sofa as comfortable as lounging on one.

Interior Define: personal attention


Our design specialists can provide custom drawings and inspiration pics. Our operations team walks you through every step of production & delivery.

Interior Define: locations


Our Guideshop locations are a place to bring your dog, snag a drink from our fridge, and sit back. It’s basically like hanging out at your friend’s house.

Interior Define: swatches


We’ll send you five free fabric swatches to get a better sense of the look and feel of your custom sofa. It is, after all, one of the most important pieces in your home.

Interior Define: policies


We stand behind our work, and if it’s not just right, we’re happy to offer a return or exchange—even up to a year later. Oh, and free white glove delivery is standard.

Forty team members.
Four locations. One singular focus.

Creativity and a passion for building an experience customers love are key on our team.

Interior Define: Chicago, Illinois


Our Chicago Guideshop location resides at the heart of Lincoln Park’s Armitage shopping corridor.

Interior Define: New York, New York


We chose a cast-iron beauty on a cobblestone stretch of Soho for our New York Guideshop location.

Interior Define: Austin, Texas


Find our Austin Guideshop location at Domain NORTHSIDE’s curated retail experience in North Austin.

Interior Define: Los Angeles, California


You’ll find our LA Guideshop location in the La Brea shopping district, a reinvention of 11 mid-century buildings.