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From the Beginning

I/D started with a small team and a big vision. In the beginning, our founder worked from a makeshift office he set up in the corner of his condo (where he could almost reach his bed from his desk).

Today, we’re a team of 55 with four Guideshop locations and 19 design collections. Take a look at how we got here — we’re only getting started.

We’ve gotten a little help from our friends.

Meet the expert collaborators who have helped us launch some of our most beloved designs.

Everygirl
Everygirl

Co-founders of the nationally acclaimed site The Everygirl, Alaina Kaczmarski and Danielle Moss helped us create the Caitlin and Rose collections.

Apartment Therapy
Apartment Therapy

Maxwell Ryan, founder of online home-design mecca Apartment Therapy, collaborated with us on our Maxwell and Ms. Chesterfield designs.

Chris Loves Julia
Chris Loves Julia

The voices behind beloved home design blog Chris Loves Julia, Chris and Julia Marcum lent their singular vision to the Charly collection.

Alison Victoria
Alison Victoria

An interior designer and HGTV Network host, Alison Victoria teamed up with us to launch the Alice chair.

We also launched a brand new category.

Similar to your sofa, we believe your bed is an important piece that should reflect your unique identity. That's why we launched custom bed frames in 2017.

 

Customization

We're getting personal.

With your input over time, we've expanded our customization options to offer millions of possible product combinations.*

Fabric

Fabric

Our fabric library has grown from 30 to more than 70, including 38 kid- and pet-friendly varieties.

Accents

Accents

We’ve added ottomans (in varying sizes) and throw pillows (in any fabric) alongside every piece.

Comfort

Comfort

Deep seats, extra plush cushions—yes, you can
even customize comfort.

Arrangement

Arrangement

Modular collections and reversible sectionals let you customize even at home.

As we've expanded our customization options, we've also created the best possible online customer experience to help you choose.

Interior Define: Visualize

VISUALIZE

View 3-D, high-resolution images of your piece from all angles.

Interior Define: Configure

CONFIGURE

Choose different fabrics, legs, sizes, and configurations.

Interior Define: Add On

ADD ON

Add ottomans and pillows to match your piece.

Interior Define: Interact

INTERACT

Chat live or call for assistance from our Design Specialists.

Guideshop Locations

We're focused on bringing our brand experience to (real) life.

With four Guideshop locations (and one pop-up) to date, we're equally focused on bringing our brand experience to (real) life.

Chicago Guideshop
Lincoln Park, Chicago
Opened: September, 2015
New York Guideshop
Soho, New York
Opened: May, 2017
Austin Guideshop
Domain Northside, Austin
Opened: September, 2017
Los Angeles Guideshop
La Brea, Los Angeles
Opened: November, 2017
San Francisco Guideshop
@Batch in Russian Hill
Opened: September, 2017

Take a Look Inside

Chicago Guideshop Chicago Guideshop

Chicago

833 W Armitage

New York Guideshop New York Guideshop

New York

68 Greene St

Austin Guideshop Austin Guideshop

Austin

11701 Domain Blvd

Los Angeles Guideshop Los Angeles Guideshop

Los Angeles

171 S La Brea Ave

San Francisco Guideshop San Francisco Guideshop

San Francisco

1648 Pacific Avenue

Press

Our work has been well received.

Interior Define: Forbes

“On the forefront of the
showroom trend.”

Interior Define: The Ney York Times

“Customers are pampered
with customization.”

Interior Define: Apartment Therapy

“Finely made and sourced
from quality factories.”

Interior Define: Business Insider

“Making customizable
furniture affordable.”

Team

We couldn’t have done it without our team.

I/D Team
Interior Define: Team
Interior Define: Team
Interior Define: Team

People

In just a few years, we’ve grown
to 55 team members....

Interior Define: Team
Interior Define: Team
Interior Define: Team
Interior Define: Team
Interior Define: Team Interior Define: Team
Interior Define: Team

People

In just a few years, we’ve grown
to 55 team members....

Interior Define: Team Interior Define: Team
Interior Define: Team
Interior Define: Team Interior Define: Team
Interior Define: Team

Paws

... plus a few part-time office dogs.

Pug
Remy
Ms
Fluff
Small
Vizla
Baz

Thank you

We couldn't have done it without you.

@interiordefine

*Attempts to calculate the total number of product permutations broke both our Marketing and Engineering teams. The number is known only to the wind.